Online Identity Guide

Dd

HEADINGS

Syne

STYLES
Regular
Bold

Aa

PARAGRAPH & HEADINGS

DM Sans

STYLES
Regular

Primary

R170 G112 B#AA703B
R171 G191 B192#abbfc0
R74 G123 B135#4a7b87

Secondary

R233 G238 B239#e9eeef
R242 G232 B225#f2e8e1
R126 G76 B64#7e4c40

How should digital branding be used:

Logotype

- The logotype should always be used on images that are being posted across the internet/social media sites and it should be in a safe zone (not cut off but visible and large enough to be able to read the name).
- Always retain logo orientation, and ensure plenty of space to breathe.