Online Identity Guide
Dd
HEADINGS
Syne
STYLES
Regular
Bold
Aa
PARAGRAPH & HEADINGS
DM Sans
STYLES
Regular
Primary
R170 G112 B#AA703B
R171 G191 B192#abbfc0
R74 G123 B135#4a7b87
Secondary
R233 G238 B239#e9eeef
R242 G232 B225#f2e8e1
R126 G76 B64#7e4c40
How should digital branding be used:
Logotype
- The logotype should always be used on images that are being posted across the internet/social media sites and it should be in a safe zone (not cut off but visible and large enough to be able to read the name).
- Always retain logo orientation, and ensure plenty of space to breathe.